The specification of the leaflet page is usually eight or sixteen keels, and the paper is usually 105g, 128g or 157g coated paper, front and back color printing. In supermarkets, leaflets are the main means of periodic sales promotion, usually launched every two weeks. The products listed on the leaflets are set by the season, month, weather, temperature, popularity, season and other factors. Such as in summer to drink, heat products, air conditioning as the focus, in winter to hot pot, cooked food, cold products, etc.

　　The purpose is to maximize the promotion of sales, improve performance, its purpose can be roughly summarized as the following:

　　1. Expand the turnover and gross profit within a certain period;

　　2. Stabilize existing customer groups and attract new customers to improve customer flow;

　　3. Introduce new products, seasonal products or key products promoted by the company to stabilize consumer groups;

　　4. Sales of specific commodities (new products, seasonal commodities, self-owned commodities, etc.) to increase per capita consumption;

　　5. Enhance the corporate image and enhance the company's popularity;

　　6. Compete with promotional activities held in the same industry;

　　7. Stimulate the planned and impulsive buying of consumers and increase the turnover of the mall.